Olamide popularly called ‘Badoo’ pulled a big one in the entertainment industry. OLIC 4 is expected to garner 25,000 fans and be entertained in a public place, in Lagos.
OLIC is an acronym for Olamide Live In Concert, an annual show by Olamide to thrill and entertain his fans and followers. Eko Hotels had been hosting the past three editions.
In the fourth year in a row, he decided to host it at Teslim Balogun Stadium Surulere, that has a capacity of 24,325.
On Sunday 17th December 2017, the whole of Surulere and its surroundings went agog. LASG traffic officers and others were at hand to ensure smooth traffic. Some traffic were diverted to manage the deluge of human and vehicular movements.
Fans trooped from all walks to be part of the concert.
The turn out largely fell below the 25,000 mark, nevertheless, it was a memorable one.
What might have gone wrong?
It seems Olamide thought the (brand name could do the magic), but unfortunately it didn’t work out.
According to reports, the sale of tickets started rather late. We gathered it started on Monday preceding the Sunday’s show. A show of this magnitude, sales of tickets ought to have started in earnest.
Secondly, ticket could be bought on line through some pay on line platforms like nairabox, Paga agents, all Mr Biggs Outlets, Tasty Fried Chicken among others. Many were disenfranchised because many of these outlets mentioned did not have tickets. Especially, many Mr Biggs outlets did not have tickets. Some fans were seen hurriedly buying tickets at the show ground beyond the stipulated prices.
Thirdly, the timing of the concert may have adverse impact on the turn out. Sunday is a day many workers tend to rest after church activities, and prepare for another challenging week.
Friday or Saturday would have been appropriate for such a big event.
Fourthly, issue of security may have largely affected the outcome. Many may have stayed away because of pilfering or theft of valuables such as phones, wrist watches, etc. Organisers of football matches, in the past, stayed away from stadium in Lagos because of the unruly behavior of fans.
In a nutshell, Surulere axis has its security challenges.
The biting effect of recession in Nigeria could have negative effects of shows and concerts.
The organizers have to do more, in future, to overcome all these logistic problems. Claiming that he owns the streets, Olamide should know that the brand name is not enough to pull this magnitude of crowd.
Be that as it may, the security was excellent. Security operatives like The Nigerian police, Neighborhood watch, Op Messa, Lastma, private security outfits, the Nigerian military were on standby. Rapid Response Squad (RRS) provided aerial surveillance, with their helicopter hovering at the venue.
However, the security operatives still need to do more in crowd management, most especially at various entrances.
LAX performing in NYSC outfit
OLIC 4 paraded stars of the yore and the current. The up coming ones were not left out as there were performances by next rated artistes. Stars from yore are Marvelous Benji, Daddy Showkey, Olu Maintain, Baba Fryo to mention a few.
Some of A list stars that performed are Phyno, CDQ, Tiwa Savage,Ycee, Terry G, Zoro, Lil Kesh, LAX (performed in NYSC uniform). Zoro added spice to the show with his cultural dancers.
Olamide was headlined by his YBNL newly signed acts, Temmie Ovwasa &, Davolee. Ovwasa performed her hit song ‘Bamidele’ with a live performance.
Lil Kesh doing his stuff
The main act, Olamide performed many of his hit songs along with his alter ego Phyno.
He did live performances of Eleda Mi, Fada Fada and ended the show with his current hit ‘Wo’
The scintillating dancers were there to add spice to the show.
Watch the highlights of the show: