By Muyiwa Olayinka
Social media platforms have changed our lives for good, in a profound manner. It has broken down boundaries, shortened distances in dissemination and sharing of information.
Communication had been made much easier. Though social media has its drawbacks but its advantages surpass its negative aspects
The whole world caught the bug of well known social media platforms such as Facebook,Twitter, WhatsApp, Instagram and YouTube since when they were launched . It’s common to see both the low.and the mighty glued to their smartphones, tablets, iPads and computer systems.
President Donald Trump of USA is a Twitter user. He shares his thoughts through his Twitter handle. Political juggernauts,, top entertainers, high flying top executives of blue chip conglomerates are not left out.
Business deals have been sealed with the use of social media. Big buck transactions are being initiated and concluded through these channels. It is a multi billion dollar money spinning technology.
The more the number of followers and traffics depending on nature of business venture, the more streams of income. Unknown personalities have become famous through social media. Businesses in remotest part of the world have been brought to limelights.
It created other subsets of business like on line marketing, blogging, on line shopping, to mention a few. Entertainment personalities do not joke with social media. It connects them to their fan base all over the world. It could make or mar a personality.
US rap legend and husband of Kim Kardashian, Kanye West lost about 1m followers in 10 mins, for publicly supporting President Donald Trump.
Harrysong from Nigeria became famous and a superstar with a tribute song he made for late Nelson Mandela.
Davido (David Adeleke) is not an exception. He’s a Nigerian multi talented musician. He has many hit songs that has made him known all over the world. A son of a Nigerian billionaire, has never looked back since he came out with the hit song ‘Ema Dami duro’, some few years back
Last year (2017), the DMW boss is the most successful artist in Nigeria , churning out top hits like ‘IF’ ‘Fall’ and ‘Fia’. He had many international concerts in and out of Nigeria. In one breadth, he claimed he made N500million naira in one concert tagged ‘30billion naira concert’ at the foremost Eko Hotel and suites in Lagos.
Davido since beginning of this year has been using social media to reveal more about his romantic relationship with his girlfriend.
His 23 yr old girlfriend, Chioma Avril Rowland, is a 300 level student of Babcock University, where Davido had his tertiary education. He’s currently in love with this young beauty. He said they had been dating for 5 years, but decided to make it public.
Davido, is also a father to two daughters from his previous relationships with two different women.
According to reports, Davido had taken his girlfriend on two shopping sprees, to Dubai and Paris, spoiling her with expensive gifts. Davido took the love further by buying her a N45 million Porsche car, as a birthday’s gift.
With this action, he has set the social media on fire!
He followed it up with a solo release song titled ‘Assurance (Chioma, my lover, a song dedicated to his heart trob
To me I think there is a business angle to this not too common gesture to a lover, especially in this part of the world. Check this out:
Davido has millions of followers on his snapchat and Instagram accounts. By displaying the Porsche car on his Instagram account, Davido is smartly making cool money from his followers as fans are sliding to his DM checking on the car. Traffic has been booming to his account as more and more are visiting.
The song ‘Assurance’ came with a video.. His YouTube account will be raking in millions of Naira, as more of his fans are fallen over themselves to view it.
Succinctly put, his followers and fans have bought this car for his girlfriend, far above the N45 million mark.What a smart Alec?
Davido will be smiling to bank at the expense of his ardent fans.
This is the power of social media!
Next time you click on the video, you are part of the people that bought the car for Chioma
It’s about time you creative your brand,with your social media platforms and enrich your lives. You have gold mine in your hands, use it wisely